
Christy Jo Hendricks
Birth Work and Beyond: Expanding Your Impact and Income
In this dynamic session, we will delve into effective strategies for reaching and engaging the millennial audience in childbirth education. With the digital landscape constantly evolving, understanding the preferences and behaviors of millennials is crucial for successful outreach. Christy Jo has leveraged her influence from her social media accounts. Her Facebook page has 60,000 followers and her TikTok account has 191,000 followers. Combined social media accounts from other platforms add thousands of additional followers. This presentation will equip attendees with the tools and knowledge to leverage social media platforms, create engaging presentations and market classes to this tech-savvy generation. Millennials prioritize convenience, accessibility, and authenticity. They seek information that is easily digestible, concise, visually appealing, and readily available. Instructors need to adapt to these preferences by incorporating new technologies and varied formats into their teaching methods that meet the diverse needs of millennial parents-to-be. Effective marketing to millennials requires a multifaceted approach. By utilizing targeted advertising on platforms, as well as engaging content on social media, educators can effectively reach and attract millennial participants. We will explore the best practices for reaching Gen Y clients. Join us to learn how to adapt your childbirth education methods to resonate with the next generation, ensuring your message is both impactful and far-reaching.
Christy Jo Hendricks is an international speaker, educator, inventor, and author, known for her innovative approaches to simplifying learning. With 15 years as a high school teacher and 22 years with the Department of Public Health WIC Program, she has a rich background in education. Christy Jo’s contributions have earned her numerous accolades, including the prestigious US Presidential Volunteer Award for her community service, the Phyllis Klaus Founder’s Award for her efforts in strengthening the mother/baby bond, and the Above and Beyond Award for her innovative projects that align with Public Health’s mission. She has also been named Lactation Educator Faculty of the Year and received the Visionary Award from CAPPA. Christy Jo created the Grow Our Own Lactation Consultant/IBCLC Prep Course, which has successfully trained hundreds of students to become Board-Certified Lactation Consultants. Her dedication extends to her roles as a Lactation Consultant, doula, and faculty member for the CAPPA CLE© and Childbirth Educator Programs. Residing in California with her family, Christy Jo continues to make a profound impact on maternal and infant health, blending her extensive knowledge with a passion for empowering others through education and support.